Altering the Deal

A little something I wrote for Medium, where I discuss design iterations through the lens of Star Wars because, why not?

Excerpt:

“Episode I alters Star Wars in a way that reminded me of my work life, leading creative departments in general and (a lot of) digital product design, specifically. It updated the mythology in the way that you might update a digital product with a new feature to improve it and it did it in such a way as to change what had come before by implication. THE PHANTOM MENACE iterated on a feature of the original trilogy story that improved the related components of that story in the way designers build and improve the features of digital products and experiences.”

Article: https://dylangerard.medium.com/altering-the-deal-635d7cad0bef